My Webpage design philosophy:

• SPEED
  • To serious web users, time is money. They will NOT wait two minutes (or more) for your main webpage to load. And, once they leave your site because of time-wasting design, they are probably gone forever. Plus, you have then acquired a reputation of being an organization that can't tell the glitz* from the goods. Keep in mind that unless you are selling glitz*, your callers are coming to your site ONLY to obtain information about your organization.
• LAYOUT
  • The main (Home) page (at least) should fit on one screen without any scrolling.
  • Colors should be selected to contrast and not clash, making the pages easy to read.
  • Keep the content Simple and Business-like
    • Small Graphics for fast loading
    • Little or no animation or blinking characters
    • No 'Glitz', just practical information
    • No frivolity or humor: strictly business
    • No banners or other implied endorsements
    • Nothing negative about our 'industry'
    • No personal opinions or 'asides'
    • No proprietary information
    • No illegal or questionable content
• QUALITY
  • All information up-to-date
  • All links functional
  • Free of spelling, grammar and punctuation errors
• USABILITY
  • Usable with top browsers
    • Internet Explorer
    • Netscape
    • Mozilla
    • Firefox
    • SeaMonkey
  • Sized for most machines
    • 1024x768 or better screen resolution
    • 256 colors or better

* Glitz: gaudy, usually unnecessary glitter and flash. Generally detracts from the real intent of the material being presented. Commonly used to express the author's ego.